920 Highway 51 Bypass, Dyersburg, TN 38024

Ford Power Promise Gives New Confidence to Electric Vehicle Customers

Ford EV

In the early days of personal vehicles, Americans valued the convenience, peace of mind, and expert service offered by full-service filling stations. Today, electric vehicle (EV) owners and potential buyers are seeking the same benefits.

While we've worked to simplify public charging—such as enabling Ford owners to use Tesla Superchargers with an adapter through the BlueOval Charge Network—we've discovered the crucial role of home charging in increasing EV adoption in the U.S. Charging at home can lead to significant savings compared to traditional gas. However, almost half of potential EV owners are unsure about how home charging works: where to buy the charger, who installs it, and what the costs are.

Additionally, many EV customers want around-the-clock support from knowledgeable professionals as they embrace new technology, along with reassurance about battery life. Yet, the industry tends to approach these concerns by offering large cash incentives instead. While enticing lease deals for electric vehicles are emerging, we believe that merely providing large rebates won't be enough to attract the estimated 19 million people in the U.S interested in EVs. Instead, it will require convenience, peace of mind, and expert service—essentially a modern take on the friendly filling station, but at home!

This is the inspiration behind the Ford Power Promise, which we are excited to announce today. Here are the key points:

Home Charging Made Easy: When you buy or lease a Ford Mustang Mach-E, F-150 Lightning, or E-Transit, you’ll receive a complimentary home charger or have one delivered, with a free standard installation by an expert. This eliminates uncertainty about installation costs and saves you time and money, allowing you to charge at home with less stress. Ford Pro fleet customers can also receive a cash incentive for commercial charging.

Convenient Charging On-the-Road: While road trips may not be a daily occurrence, knowing where to charge while traveling is essential. Our BlueOval Charge Network automatically locates chargers from various networks, including Electrify America and Tesla Superchargers, and integrates charging stops into your vehicle’s route via Connected Navigation. With Plug and Charge, just plug in when you arrive, and the payment is processed automatically through your FordPass account—it's that simple!

Battery Assurance: We’re confident in our batteries’ quality, and we want you to feel the same way. That’s why we offer an eight-year/100,000-mile high-voltage battery warranty for every Ford electric vehicle—your battery is in good hands.

Ongoing Support and Guidance: We're committed to providing support whenever you need it, including complimentary roadside assistance if your vehicle's range becomes low. Our 24/7 Ford advisor for electric vehicle support is expanding, ensuring you can speak or text with knowledgeable representatives whenever you need.

Electric vehicles are an excellent choice for many, offering a fun, quiet, and smooth driving experience. They can save you time and money at the pump, and now, charging has never been easier.

 

*Ford survey was conducted by Mercury Analytics, a leading market research and consumer insights firm, with a total of 2,007 respondents in the U.S.  from Sept 13-17, 2024.

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920 Highway 51 Bypass, Dyersburg, TN, 38024
Victory Ford Dyersburg 36.057793, -089.398125.